Direct's Annual Forecast
DIRECT’s Annual Forecast queried marketing professionals on their yearly direct marketing revenue, expenditures and profitability over the previous year. Consumer and b-to-b, marketers report on the methods they used, and what worked and didn’t work. Plus, see what the direct marketing professionals are projecting what their uses and spending will be in the year. If you are a service provider to direct marketers, this is a critical survey will give you insight on the trends to come.
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Direct's Annual Database Study:
DIRECT's Database study provides complete information on how marketers use databases to market to customers, and what kind of database services they need and purchase. Information includes what purposes they use databases for; what kind of information they capture; what services are managed in house vs. outsourced; how much they plan to spend on upgrades, and more.
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Direct's Online Marketing Report
Results of the latest online marketing practices survey conducted by the editors of Direct indicate consumer and BtoB direct marketers' trends on Web and email spending. Budgets, methods and activities are explored.
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Direct's 2004 List Industry Report
Results of the latest online marketing practices survey conducted by the editors of Direct indicate consumer and BtoB direct marketers' trends on Web and email spending. Budgets, methods and activities are explored.
Consumer Attitudes Toward Direct Marketing Media
A breakthrough study from DIRECT magazine and Yankelovich MONITOR MindBase that provides an exclusive look into how consumers react to direct marketing efforts. Valuable insights let marketers transform and target media usage and strategies; combat the consumer resistance driving down direct marketing ROI; and overlay a deeper understanding of attitudes onto marketing databases. The study reveals data on how consumers feel about telemarketing calls, direct mail pieces, TV commercials and more; how privacy affects consumer responsiveness to marketing; which methods consumers say they’d like you to use to approach them; what you should do to build customer relationships; and what you should avoid doing at all costs.
